Launch Film

Generating hype
for the Sports
Heat Tool

Deliverable
1 x 30-sec film
Budget
$10,000 AUD ex GST
Prepared by
Nick Hoskin, Creative Director
Date
June 2026
Scroll
01 The opportunity

The opportunity: making the world want to use the Sports Heat Tool the moment they see it. A free tool that helps anyone, anywhere, play sport safely in the heat is going global, and the job of this film is to turn that into desire on first sight.

02 What this project solves
The problem

The Sports Heat Tool is genuinely useful and genuinely free, built on the Sports Medicine Australia heat guidelines and validated research. But useful and free is not the same as known. A global public launch needs a piece of content that creates desire, not just awareness.

This launch needs something that lands in thirty seconds, travels well across regions and sports, and still feels right in twelve months when the product has moved on.

What success looks like

A 30-second film that generates hype around the tool and the idea behind it: weather, your sport, your postcode, a clear answer on whether it is safe to play. Built from sourced footage, supplied product UI, and motion, in the spirit of the I-Vade reference film.

An asset designed to age slowly. Concept-led rather than feature-led, so it stays accurate and on-message even as the tool gains a child profile, an app, and future updates.

30s
Maximum
duration
~6
Weeks end-to-end
delivery
$10K
AUD total budget
ex GST
~40
Sports covered
by the tool
03 Key strategic considerations
Hype, not how-to
The film sells the feeling, not the interface
The goal is desire and word of mouth, not instruction. We lead with the human stakes of playing sport in heat and the relief of a clear answer, and let the product carry the resolve. A walkthrough can follow later as a separate asset if useful.
Built to last
Concept-led so it does not date
A child profile, a downloadable app, and future updates are all on the horizon. The film is structured around the enduring idea rather than the current UI state, so it stays accurate and useful as the tool evolves. Product UI is used to suggest rather than to instruct.
Global by design
Works anywhere, for any sport
The tool draws free weather data for any postcode worldwide across roughly 40 sports. Footage selection and edit favour universal, recognisable moments over region-specific cues, so the film reads as well in Lagos or London as in Sydney.
Source and motion
A blend, not a single technique
Sourced footage for emotion and breadth, supplied product UI for credibility, and motion design to connect the two and carry the message. The I-Vade reference film sets the closest tonal and technical benchmark for the build.
Launch window
The World Cup final timing needs a look
The original aim was to launch just after the 2026 World Cup final on 20 July. Given the start date and a planned week away, that window is not achievable for a finished film. The realistic target is a late-August launch, and the timing note in section 08 sets out the options if launching right after the final is essential.
Licensing clarity
Public use, with footage and music to match
The budget covers licensing for free public and organic use. Any paid media use, including paid social or OOH, needs to be flagged early so footage and music are cleared on the right terms. This protects the launch from licensing surprises.
04 Project phases
W1
W2
W3
W4
W5
W6
Setup & brief
Creative & script
Away (no work)
Production
Delivery
01
Setup &
Management
Scope includes
  • Project immersion from a short requirements form and any USYD brand guidance
  • Review of the reference film and the live tool to lock the creative target
  • Production pot for music, SFX and stock licensing for free public use
  • Single point of contact and end-to-end project management
Not included
  • Original photography or video shoots
  • Brand identity or guideline development
  • Paid media planning or buying
02
Creative
& Script
Scope includes
  • Treatment defining concept, tone, references and edit logic
  • Script and concise storyboard for the 30-second cut
  • Footage and music direction, plus product UI capture plan
  • One working session and one consolidated round of feedback
Not included
  • Multiple competing concept routes
  • Voiceover talent beyond the production pot allocation
  • Additional feedback rounds beyond the one scoped
03
Production
& Delivery
Scope includes
  • Edit and motion design by the editor / motion designer, directed by Nick
  • Integration of sourced footage and supplied product UI
  • One consolidated round of feedback and refinement on the cut
  • Final master plus a subtitle file, delivered in agreed formats
Not included
  • Multiple aspect-ratio versions beyond those agreed at setup
  • Localised or language-variant cuts
  • Additional refinement rounds beyond the one scoped

"Every choice in the edit is tested against one question: does this make someone want to open the tool and check their own game?"

05 Budget breakdown
Fixed scope, $10,000 ex GST
Phase / Deliverable What it covers Key constraint Amount
Setup & Management Immersion, reference and tool review, single point of contact, end-to-end project management, plus a production pot for music, SFX and stock licensing Production pot is a fixed allocation. Any licensing beyond free public use is quoted separately before commitment. $1,400
Creative & Script Treatment, script, storyboard, footage and music direction, one working session and one consolidated feedback round One concept route, one feedback round. Additional rounds are handled by change request. $3,200
Production & Delivery Edit and motion design directed by Nick, footage and UI integration, one refinement round, final master and subtitle file Includes the editor / motion designer (4 days), managed by Nick. One refinement round on the cut. $5,400
Total $10,000
All costs exclude GST.
The total includes Nick's time at a reduced rate reflecting the public-good nature of the tool, a managed editor / motion designer (4 days at $800 per day plus a 15% management margin), and a production pot for music, SFX and stock licensing for free public use.
Fixed price, no contingency. At $10,000 the budget is fully allocated. The scope assumes one concept route and one consolidated feedback round per stage. Any additional rounds are handled by change request with cost confirmed in writing before work begins.
06 What must be true for this to succeed
01
One concept route, one feedback round per stage. The price assumes a single creative direction with one consolidated round of feedback at treatment, script and cut. Additional rounds are handled by change request and may affect cost and timing.
02
One point of contact on the USYD side. A single contact collates and qualifies all feedback into one response per round. Conflicting or piecemeal feedback is the most common cause of delay and rework on a fast schedule.
03
Product UI is supplied and capture-ready. Access to the tool, and any preferred states, locations or sports to feature, are provided early so UI can be captured cleanly and the film stays current as long as possible.
04
Free public use only, unless flagged. The budget covers licensing for free public and organic use. Paid media, including paid social and OOH, must be raised at setup so footage and music are cleared on the correct terms.
05
No original shoot. The film is built from sourced footage, supplied UI and motion. The budget does not include original photography, video or music production.
06
The launch date allows for a late-August delivery. Nick starts the week commencing 29 June and is away the week commencing 27 July. With those fixed, the finished film lands in mid-to-late August, so a launch immediately after the World Cup final on 20 July is not achievable without an earlier start, reduced scope, or additional resource.
Key risks identified
Medium risk
Feedback delays compress the edit
On a six-week schedule with a week away, late or fragmented feedback eats directly into the production window. Consolidated feedback delivered to the agreed dates is the main mitigation, with dates set before work begins.
Medium risk
Scope creep on feedback rounds
Extra feedback rounds added mid-flight are the most common way a fixed-price film exceeds budget and slips its date. All additions go through a written change request with cost and any timing impact agreed first.
Medium risk
Asset dating faster than intended
If the film leans too hard on the current UI, future updates could date it. The concept-led approach and restrained, suggestive use of product UI are the deliberate mitigation for this.
High risk
Launch date cannot follow the final
A launch immediately after the World Cup final on 20 July is not achievable on this timeline. The realistic target is late August. If the post-final window is essential, an earlier start, reduced scope, or additional resource is needed, and should be agreed before kickoff.
Low risk
UI access or inputs delayed
Late access to the tool or to preferred states and sports can hold up UI capture. Requirements are gathered up front so inputs are in hand before production starts.
Low risk
Usage scope changes later
The budget covers free public and organic use. If paid media is needed down the line, footage and music may need re-clearing. Flagging any known future use early keeps options open and avoids rework.
07 Payment schedule
Payments are structured across two milestones, with the majority released upfront to commence and the balance on final delivery.
Milestone 1
75%
On project commencement
$7,500 AUD ex GST
Milestone 2
25%
On final delivery
$2,500 AUD ex GST
Payment terms are 14 days from invoice. All costs exclude GST.
08 How we move forward
1.
USYD confirms scope and budget
Sign-off on the $10,000 fixed scope, confirmation of usage terms for free public use, and the single USYD point of contact named.
2.
SoW issued and initial invoice raised
A short Statement of Work formalises scope, usage, milestones and the change request process. The 75% commencement invoice is issued on acceptance.
3.
Requirements gathered
A brief requirements form captures inputs, UI access and any preferred sports or locations, so creative development can start without delay.
4.
Kickoff: work begins w/c 29 June
Immersion and creative development start, with the working session and feedback dates locked up front around the week away (w/c 27 July).
Timing note, please read: The 2026 World Cup final is on 20 July. With a start of w/c 29 June, a planned week away the week of 27 July, and roughly six working weeks end-to-end, the finished, approved film would land in mid-to-late August. That means a launch in the immediate slipstream of the final on 20 July is not achievable within this timeline. If launching straight after the final is essential, we would need to look at an earlier start, a reduced scope, or additional resource, any of which we can talk through. Otherwise the realistic target is a late-August launch.

Let's make the
world want it.

Email
design@nickhoskin.com
Based in
Bangalow, NSW. Working globally
For
University of Sydney · Sports Heat Tool