The Sports Heat Tool launch film set the template: a short hype piece that makes people want to use the tool the moment they see it. Two new films can now do that job for HeatWatch and for the Heat and Health Research Centre, and turn three films into one cohesive set.
Heat is Australia's deadliest natural hazard, yet most people still judge their risk by the number on the forecast. The Centre's work shows it is the body, not the thermometer, that decides who gets sick.
That idea is too nuanced for a web page to land in the few seconds most people give it. HeatWatch needs a reason to download before the heat arrives. The Centre needs a way to show, quickly, why its research matters.
Two hype films of up to 45 seconds that sit naturally beside the Sports Heat Tool film. One that makes people want HeatWatch on their phone before the next heatwave. One that makes funders, partners, media and future researchers see the Centre as the authority on heat and the human body.
Both built not to date quickly, and delivered in mid-November, ahead of the Australian summer.
A launch film for the HeatWatch app. A hype piece, not a how-to. It shows, in a few sharp beats, that HeatWatch turns the forecast into advice for your body, and leaves people wanting it on their phone before the next heatwave.
Uses supplied HeatWatch UI where it helps tell the story.
A hype film for the Centre itself. It lands the big idea behind its work, that surviving heat is about physiology and not just temperature, and gives a sense of the scale of what the Centre does, from sport to homes to public health guidance.
Draws on the Centre's own research, imagery and data.
"Forty-five seconds to make someone care about heat, and want to do something about it before the next heatwave."
| Phase | What it covers | Key constraint | Per film |
|---|---|---|---|
| 01 · Setup & Management | Immersion, creative target, production pot for music, SFX and stock licensing, single point of contact and project management | Licensing covers free public and organic use only. | $1,750 |
| 02 · Creative & Script | Treatment, script and storyboard, visual and music direction, working session and one feedback round | One concept route. One consolidated feedback round. | $4,000 |
| 03 · Production & Delivery | Edit and motion design directed by Nick, including a managed editor / motion designer, first cut, refinement, final master and .SRT | Maximum 45 seconds. UI supplied, not recreated. One consolidated feedback round on the cut. | $6,750 |
| Per film | $12,500 | ||
| Total, both films | $25,000 | ||